"Manky wool is no good to us because we've got really high standards."

Check out Pringle of Scotland's cheeky 2010 animated short on the process of making their jumpers from collecting wool ("We like to take the wool from the belly of the goats because the rest of it gets really manky. Manky wool is no good to us because we've got really high standards"), to producing the yarn and designing and producing the sweaters ("Things that aren't designed look all ramshackle"), and the process of promoting their products ("We always get good write-ups in the magazines because they all know how good we are and how rubbish everyone else is").