If You're Cold, Put On a Sweater

A Belgian natural gas company wanted a commercial that would convey the warmth and comfort that natural gas will bring to your home. How do you do that? Well, what did your mother always tell you? If you're cold, put on a sweater. The commercial is made by TBWA Brussels, directed by Olivier Babinet, and produced by Lovo Films.






Here's a short film about the making of the commercial above. After a month of preparation, a professional crew of over 40 men spent four days and nights shooting this commercial live and in stopmotion with four different cameras.